Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking.
- Published in Blog, E-Commerce, Latest posts, User Experience
By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave
- Published in Blog, E-Commerce, Experience Design, Latest posts, User Experience
By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The
Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on
- Published in Blog, E-Commerce, Experience Design, Latest posts, Strategy, User Experience
Custom Franklin powered by Fluid Configure features two baseball superstars, Dustin Pedroia and Justin Upton, making their Custom Franklin batting
So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience
- Published in E-Commerce, Experience Design, Strategy, User Experience
First things first, meet Kate. She’s a mom of three boys. And a master of making order out of chaos.
- Published in Blog, Featured, Shopper Science, User Experience
I love Ikea. No home furnishing brand is better at providing modular living solutions at such good value. In fact,
Our trifecta of outdoor athlete interviews culminates today. It’s grand finale Friday. You’ve met Sam and Lizzie. Now meet Brian.
- Published in E-Commerce, User Experience
Today is the second day of tapping into the mindset of the outdoor athlete. Anyone else getting the itch to
- Published in E-Commerce, User Experience
Fluid goes straight to the source to suss out the mindsets of the outdoor athlete. In this case, three of
- Published in E-Commerce, Shopper Science, User Experience
If you were looking to redesign your B2B site three years ago, we would have suggested only looking to B2C
- Published in E-Commerce, Experience Design, User Experience
We know the basics of what’s needed for a functional experience on the second screen. But what about an experience
The sign below can be found in the security line at the Detroit airport. I love it. It is a
- Published in User Experience
BART stands for Bay Area Rapid Transit. I have a deep desire to unleash Fluid’s Visual Design + User Experience
- Published in Experience Design, Interaction Design, Usability, User Experience
Last week we asked “Is Responsive Web Design Right for Retailers?” and you responded. Our interview with Steve Reighgut, Fluid’s
- Published in Interaction Design, Social Shopping, Strategy, Usability, User Experience
Responsive Web Design (RWD). The digital industry is buzzing about it. Our clients are asking whether to invest in it.
- Published in Experience Design, Interaction Design, Strategy, Usability, User Experience
The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping