By Chris Haines, Director Strategy, Fluid Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded
By Bridget Fahrland, SVP Client Strategy, Fluid I HAVE BEEN WARY OF “VR COMMERCE” BUT AN ACCIDENTAL VAGUELY SOFT PORN
By Rigel Cable, Associate Director of Data Analytics, Fluid A war is brewing. It’s a silent one – fought by
You’ve seen the numbers. For years ecommerce traffic has grown exponentially on mobile but conversion has lagged behind other devices.
Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking.
By Bridget Fahrland, SVP, Client Strategy Why does it take you so long to plan a trip these days? Are you obsessive?
Forrester research, one of the world’s most influential research and advisory firms, explores Fluid’s conversational commerce work for The North
Disrupting Telco Series: Guided Selling Sites. Anyone who’s ever signed up for a new cell phone provider online knows what they’re
A holiday poem from Kyle Montgomery Twas the night before code freeze And all through the day Coders had been coding
Hello Fluid Friends, My co-founders and I started Fluid 18 years ago with the shared vision of building great customer
Our friends at Salesforce Commerce Cloud created a great video featuring our platform work for PUMA. The iconic footwear brand
By Kent Deverell, CEO, Fluid Three years ago we took a deep look at the future of ecommerce and made
Everybody is talking about conversational commerce today, but as with any trend, the term can mean a lot of things.
By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave
Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your
By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The
We’ve been hearing for years how important mobile is to eCommerce, but until recently sales on desktop made mobile conversion