By Bridget Fahrland, SVP Client Strategy, Fluid I HAVE BEEN WARY OF “VR COMMERCE” BUT AN ACCIDENTAL VAGUELY SOFT PORN

By Rigel Cable, Associate Director of Data Analytics, Fluid A war is brewing. It’s a silent one – fought by

You’ve seen the numbers. For years ecommerce traffic has grown exponentially on mobile but conversion has lagged behind other devices.

Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking.

Can what works for Amazon work for Avon? Can Stella & Dot take a page from Williams & Sonoma’s book?

By Bridget Fahrland, SVP, Client Strategy Why does it take you so long to plan a trip these days? Are you obsessive?

Forrester research, one of the world’s most influential research and advisory firms, explores Fluid’s conversational commerce work for The North

Disrupting Telco Series: Guided Selling Sites. Anyone who’s ever signed up for a new cell phone provider online knows what they’re

A holiday poem from Kyle Montgomery Twas the night before code freeze And all through the day Coders had been coding

Hello Fluid Friends, My co-founders and I started Fluid 18 years ago with the shared vision of building great customer

Our friends at Salesforce Commerce Cloud created a great video featuring our platform work for PUMA. The iconic footwear brand

By Kent Deverell, CEO, Fluid Three years ago we took a deep look at the future of ecommerce and made

Everybody is talking about conversational commerce today, but as with any trend, the term can mean a lot of things.

By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave

Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your

  By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The

At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of

We’ve been hearing for years how important mobile is to eCommerce, but until recently sales on desktop made mobile conversion